Marketing Archives – klaaskoolman.com

First Isotonic Sports Drink with Organic Baobab from Inclusive Business
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First Isotonic Sports Drink with Organic Baobab from Inclusive Business

Allgemein, Biodiversität, biodiversity, Direct Trade, Ethical sourcing, Fair Trade, Marketing, Underutilized Species

First Isotonic Sports Drink with Organic Baobab from Inclusive Business

Berlin based company “Berlin Organics” [...]

By kkoolman|2019-01-27T17:59:42+02:00Mai 3rd, 2017|Allgemein, Biodiversität, biodiversity, Direct Trade, Ethical sourcing, Fair Trade, Marketing, Underutilized Species|Kommentare deaktiviert

Marketing Neglected and Underutilised Species for biodiversity-based climate change adaptation
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Marketing Neglected and Underutilised Species for biodiversity-based climate change adaptation

Allgemein, Biodiversität, biodiversity, Climate Change, Marketing, Underutilized Species

Marketing Neglected and Underutilised Species for biodiversity-based climate change adaptation

How can the private sector be engaged? Climate change [...]

By kkoolman|2019-01-27T18:02:47+02:00März 4th, 2016|Allgemein, Biodiversität, biodiversity, Climate Change, Marketing, Underutilized Species|Kommentare deaktiviert

Superfoods everywhere – BIOFACH 2014 review
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Superfoods everywhere – BIOFACH 2014 review

Allgemein, Consumer behaviour, Direct Trade, Ethical sourcing, Fair Trade, Marketing, Novel Foods, Sustainability, Underutilized Species

Superfoods everywhere – BIOFACH 2014 review

Just in case you haven’t [...]

By kkoolman|2019-01-27T18:18:26+02:00Februar 26th, 2014|Allgemein, Consumer behaviour, Direct Trade, Ethical sourcing, Fair Trade, Marketing, Novel Foods, Sustainability, Underutilized Species|Kommentare deaktiviert

Direct Fair Trade und Entwicklungszusammenarbeit bei Flores Farm
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Direct Fair Trade und Entwicklungszusammenarbeit bei Flores Farm

Allgemein, Direct Trade, Ethical sourcing, Fair Trade, Marketing

Direct Fair Trade und Entwicklungszusammenarbeit bei Flores Farm

Quelle: Flores Farm GmbH [...]

By kkoolman|2019-01-27T18:15:13+02:00Februar 26th, 2014|Allgemein, Direct Trade, Ethical sourcing, Fair Trade, Marketing|Kommentare deaktiviert

BIOFACH2014 – what are the trends in novel food ingredients?
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BIOFACH2014 – what are the trends in novel food ingredients?

Allgemein, biodiversity, Marketing, Nachhaltigkeit, Novel Foods

BIOFACH2014 – what are the trends in novel food ingredients?

Source: Biofach BIOFACH, [...]

By kkoolman|2019-01-27T18:20:07+02:00Februar 11th, 2014|Allgemein, biodiversity, Marketing, Nachhaltigkeit, Novel Foods|Kommentare deaktiviert

„Ethics sells“ – Produkterfolg durch Kommunikation zusätzlicher „ethischer“ Produkteigenschaften
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„Ethics sells“ – Produkterfolg durch Kommunikation zusätzlicher „ethischer“ Produkteigenschaften

Allgemein, Consumer behaviour, Marketing

„Ethics sells“ – Produkterfolg durch Kommunikation zusätzlicher „ethischer“ Produkteigenschaften

Source: Flickr / Author: [...]

By kkoolman|2019-01-27T18:21:33+02:00Oktober 2nd, 2013|Allgemein, Consumer behaviour, Marketing|Kommentare deaktiviert

5 principles of marketing fair & sustainable foods
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5 principles of marketing fair & sustainable foods

3P - people, planet, profit, Allgemein, Consumer behaviour, Marketing, Sustainability

5 principles of marketing fair & sustainable foods

You might think, „hang on, [...]

By kkoolman|2019-01-27T18:23:17+02:00September 24th, 2013|3P - people, planet, profit, Allgemein, Consumer behaviour, Marketing, Sustainability|Kommentare deaktiviert

„Fair“ ist das neue „bio“ – Trendstudie zum Fairen Handel
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„Fair“ ist das neue „bio“ – Trendstudie zum Fairen Handel

3P - people, planet, profit, Allgemein, Fair Trade, Marketing, Nachhaltigkeit

„Fair“ ist das neue „bio“ – Trendstudie zum Fairen Handel

Den Fairen Handel umgibt ein [...]

By kkoolman|2019-01-27T18:33:20+02:00Juli 10th, 2013|3P - people, planet, profit, Allgemein, Fair Trade, Marketing, Nachhaltigkeit|Kommentare deaktiviert