Project Description

LAUNCHING A CLIENT’S ORGANIC SUPERFOOD BRAND INTO THE GERMAN MARKET

Brief

From summer 2013 to spring 2015 I was consulting the Berlin based German startup „africrops! GmbH“ in the fields of product and brand development, marketing, sales, public relations and social media communication.

One of the tasks was to develop a consumer-facing superfood brand for african superfoods from direct trade, such a Moringa (Moringa oleifera) and Baobab (Adansonia digitata).

  • product and brand development

  • marketing and sales strategy

  • wholesale and retail sales lead acquisition

Results

Within months, the brand „The Essence of Africa“ had been developed and the first product range consisting of moring leaf powder, moringa tea, moringa oil, baobab powder and baobab oil as well as a range of smoothie powders was launched into the German market. The products have been listed at organic wholesalers and retailers throughout Germany.

„Klaas developed a marketing strategy and managed all key players involved. The results were beyond our expectations. He identified himself with the task and became a trusted part of our team. We are happy to continue working with Klaas.“ Dr. Heinrich Heinrichs, CEO africrops! GmbH