Even in times of digital global communication, trade fairs are a very important business tool.
A survey conducted among business leaders in Germany revealed that 86% of all of them
consider trade fairs as one of the most important tools in the sourcing and procurement
process.1 For a simple reason: business is done between humans. People want to meet
each other, see each other and get to know each other. Especially in a world that is characterised
by growing digitalisation, real-life experiences make the difference.
Participation at a foreign trade fair is a not all that difficult. However, it requires good planning
and meticulous execution. Especially for small and medium-sized enterprises (SMEs),
planning a participation at a foreign trade fair may be a daunting task.
This guide is intended to help SMEs approach this task successfully.
To most small companies, the first foreign trade fair participation feels like planning a
trip to the moon. They don’t know where exactly they will land and how to get there.
And everything they will need once they have arrived must be brought along.
The full guide can be downloaded via this link: International Trade Fair participation guide.